Musk Establishes Fragrance Brand to Finance His Acquisition of Twitter

It's not just a joke. Elon Musk's Burnt Hair Perfume is real and it's here to stay—and now you can get your hands on the perfume through Boring Company website.

Elon Musk, the billionaire entrepreneur, and CEO of Tesla and SpaceX, is known for his eccentric behavior and unrivaled ambition. The news came as a surprise to many of Musk’s fans and investors, who are familiar with Musk’s tendency to take on multiple projects in a short period of time.

The bottles cost $100 and are available for purchase on the Boring Company website. Musk included Dodgecoin as a payment method.

The website ( Boring Company) describes the perfume as “Just like leaning over a candle at the dinner table, but without all the hard work” and “Stand out in a crowd! Get noticed as you walk through the airport.”

Boring company has now made over 1 million within a short time and has announced plans to release more in Q1 2023.

 Image Source: Elon Musk Twitter

In another tweet, Musk said, “With a name like mine, getting into the fragrance business was inevitable – why did I even fight it for so long!?”

The perfume will be available for purchase on the Boring Company website, with proceeds going towards funding Musk's recent $44 million purchase of Twitter.

In September, the billionaire released a Cyberwhistle, in which he admitted the damage from his disastrous Twitter deal.

In a tweet on Wednesday, Musk Twitted “Please buy my perfume, so I can buy Twitter.” The company has already sold 10,000 bottles within a few hours of launching their new product line. 

Image Source: Elon Musk Twitter

Musk's Boring Company has already sold over 20,000 bottles of Burnt Hair, raising over $10 million.

Boring Company is led by Musk and was formed in 2016 with the intention of creating a tunnel system that would help alleviate traffic congestion in Los Angeles.

Previously, the billionaire has also launched Tesla Tequila (a parody of an April Fool's joke), and a satin shorts that poke fun at short sellers (in response to investors who have expressed worries about his automobile company). In 2018, Boring Company sold 20 thousand flamethrowers to raise $10 million for its tunnel-building tests.

Musk's official Twitter bio has been updated to read "Perfume Salesman."